LOADED WORDS

bombshell” — what this word changes.

"Bombshell" makes a piece of reporting feel like a scandal. The contrast term "report" frames the same reporting as routine.

bombshell” makes the story feel like

explosive, scandalous, narrative-shifting.

The contrast: “report

The other side's framing of the same event: routine, expected, one more data point.

See the “report” page →

Live headlines using “bombshell

Different SpinDenise Welch announces she is leaving Loose Women to focus on acting

Used the word:

  • Denise Welch announces Loose Women exit after 25 years on the show in bombshell statementWales Online (Center-left)

Other outlets covered the same event:

  • Major Loose Women star quits show after 25 yearsMetro UK (Center-left)
  • Denise Welch announces she is leaving Loose Women to focus on actingThe Belfast Telegraph (Center)
3 sources · 2L / 1C / 0R

How Optics uses these words

Optics doesn't decide which framing is “right.” It surfaces them so a reader can see, in one glance, that the same event is being labeled completely differently depending on which outlet picked the verb. See the full loaded-word catalog or read the methodology.