LOADED WORDS

denier” — what this word changes.

"Denier" frames a person as outside reasonable consensus and possibly dishonest. The contrast term "whistleblower" frames the same person as principled and persecuted.

denier” makes the story feel like

outside reasonable consensus, dangerous, dishonest.

The contrast: “whistleblower

The other side's framing of the same event: principled, persecuted, telling the truth.

See the “whistleblower” page →

Live headlines using “denier

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How Optics uses these words

Optics doesn't decide which framing is “right.” It surfaces them so a reader can see, in one glance, that the same event is being labeled completely differently depending on which outlet picked the verb. See the full loaded-word catalog or read the methodology.