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Average loss to impersonation scams is up by 10% in a year, says Lloyds
The Sun UK reaches for "soars" where The Belfast Telegraph stays flat.
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As of August 23, 2026 at 11:01 PM, this is how Optics News reads the wording differences in this story.
What happenedAverage loss to impersonation scams is up by 10% in a year, says Lloyds.
The headline splitThe center frames it as "Average loss to impersonation scams is up by 10% in a year, says Lloyds". The right frames it as "Average loss to impersonation scams soars by 10% year-on-year – the key signs to watch ou...".
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CenterAverage loss to impersonation scams is up by 10% in a year, says Lloyds
The Belfast Telegraph · Center · News report
Right / center-rightAverage loss to impersonation scams soars by 10% year-on-year – the key signs to watch out for
Average loss to impersonation scams soars by 10% year-on-year – the key signs to watch out for
soars
Millions of Brits are being warned to watch out for impersonation scams as the average amount victims lose is up 10% year-on-year, to £3,516. Impersonation scams are when criminals pretend...