← Today's headlines

6 sources checked · Left, Center, and Right included · 1h ago

Different Spin

Scottish DJ, 32, confirmed as victim of Krakow shooting

Metro UK and Sky News World describe the same event in different terms.

3 Left2 Center1 Right
Same story. Different framing. Left, center, and right outlets are covering the same event. Here’s how each side worded it.

DIFFERENT SPIN

HOW EACH SIDE WORDED IT

Left-leaningCenter-leftBritish DJ confirmed as victim of Krakow shooting that left six deadMetro UKMostly Factual
Right-leaningCenter-rightBritish DJ named as one of six people killed in Krakow shootingSky News WorldHigh
Center baseline · BBC NewsHighScottish DJ, 32, confirmed as victim of Krakow shooting

As of November 11, 2026 at 3:41 PM, this is how Optics News reads the wording differences in this story.

What happened The man, who is understood to be James Thomas Campbell from Prestwick, died when a lone gunman opened fire in central Krakow on Saturday.
The headline split The left frames it as "British DJ confirmed as victim of Krakow shooting that left six dead". The right frames it as "British DJ named as one of six people killed in Krakow shooting".
Match confidence High confidence. 6 sources checked, Left/Center/Right all represented. Best read as a clear framing signal — not a fact-check.
Same-event confidenceHigh

6 sources across Left, Center, and Right all describe the same event.

Framing confidenceModerate

62/99 — meaningful wording shift across the spectrum.

WHAT EACH SIDE EMPHASIZED

Left / center-leftBritish DJ confirmed as victim of Krakow shooting that left six dead

Metro UK · Center-left · News report

CenterScottish DJ, 32, confirmed as victim of Krakow shooting

BBC News · Center · News report

Right / center-rightBritish DJ named as one of six people killed in Krakow shooting

Sky News World · Center-right · News report

SEE THE HEADLINES

Center-leftMostly Factual
Metro UKNews report · Nov 11, 2:38 PM

British DJ confirmed as victim of Krakow shooting that left six dead

James Campbell has been identified as one of the victims in the Krakow shooting (Picture: Facebook) A Scottish DJ has been identified as one of six people killed in a shooting in Krakow. Ja...

Open source
Center-rightHigh
Sky News WorldNews report · Nov 11, 2:07 PM

British DJ named as one of six people killed in Krakow shooting

A British DJ has been named as one of six people killed in a shooting in Krakow.

Open source
CenterHigh
BBC NewsNews report · Nov 11, 1:49 PM

Scottish DJ, 32, confirmed as victim of Krakow shooting

The man, who is understood to be James Thomas Campbell from Prestwick, died when a lone gunman opened fire in central Krakow on Saturday.

Open source
Center-leftMostly Factual
The Herald (Scotland)News report · Nov 11, 3:30 PM

Scottish DJ named among six people killed in Poland mass shooting

Scottish DJ James Campbell, 32, from Prestwick, has been named among six victims of a mass shooting in Krakow, Poland, as police support his family.

Open source
Center-leftMostly Factual
The IndependentNews report · Nov 11, 3:41 PM

Scottish DJ named as victim of Krakow shooting that killed six

Six people, comprising four women and two men, were killed and 15 others were injured in the attack

Open source
CenterMostly Factual
The ScotsmanNews report · Nov 11, 2:31 PM

Scottish man killed in Krakow shooting named as James Campbell from Prestwick

James Campbell, of Prestwick, was one of six people killed in the November 7 shooting in the Polish city by the 24-year-old gunman, who is also suspected of murdering three members of his o...

Open source
Details62/99 Wording Gap · High confidence · 6 sources
62/99 Wording GapHigh confidence6 sources · 3 bias bucketsStable · 6 sources · all three buckets · comparable news formatFormats: News report

SOURCE MAP CHANGES

Nov 11, 1:49 PM: BBC News joined the source map.

Nov 11, 2:07 PM: Sky News World joined the source map.

Nov 11, 2:31 PM: The Scotsman joined the source map.

Nov 11, 2:38 PM: Metro UK joined the source map.

Now: Wording Gap is 62/99 and story health is stable · 6 sources · all three buckets · comparable news format.